You need a competitive edge! Something that helps you stand out from everyone else, that sets you apart from all the other coaches out there. What is it that you do that everyone else doesn’t? Or what do you do differently than everyone else that will help your clients?
Learn the difference between an audience, niche and ideal customer avatar (ICA) and how they all work together. Define your niche using your specific audience. and understand what an ICA is for.
10 questions you should answer BEFORE building a website… and 10 bonus questions to make your website more successful.
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